Category: Proximity marketing

3 Steps To A Successful Mobility Campaign

Mobility isn’t just a motorized wheelchair anymore. 64% of americans have smart phones, and while it’s hard to imagine 60% of the american public agreeing on anything, the ability to access and interact digitally without sitting at a desk appears to be one of them. Those of us old enough to remember a world before smartphones (or cell phones for that matter), have a hard time grasping the magnitude of opportunities this offers us as business people. For example – would you believe me if i told you that 38% of smartphone users conduct banking transactions while at the checkout line at a store?  Or that 39% do so while eating at a restaurant?  

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4 Way Hotels Can MAKE Money with WiFi

 

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When was the last time you went to a hotel and marveled at the speed and quality of your WiFi?  Take your time…We’ll wait…
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Google wants to crush iBeacon with Eddystone

So Google has decided to try and crush iBeacon with their Eddystone.  Anyone familiar with the technology landscape saw this one coming a mile away, right?  Apple – the cool, hip, always works, underdog turned giant, iEverything company releases iBeacon 2 years ago so now Google must reply.  Google – the anti-Apple, pseudo-open source, Orwellian 1984 meets Skynet’s 2015, develops an all-too-similar version of the same technology with a few minor improvements and makes everyone second guess deploying anything at all.  It’s Google+ all over again…
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