Category: Proximity marketing

Hotel Front Desk + Wi-Fi = Context

The typical communications scenario between hotel and guest at any hotel goes something like this. When you enter the hotel, there are a few simple signs telling you what events are going on that day, a shelf full of trifold brochures for places and things located nearby, and the front desk. When you need any real information, you call or go to the front desk. One of the first things most people ask the folks at the front desk is, “how do I get on the Wi-Fi?”
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Benefits and efficiencies of proximity marketing

You’ve heard of “proximity marketing”, and you’ve probably even looked at how you might implement this technology. The possibilities are strong, and the technology – in various forms and solutions – promises to put your best foot forward to every customer who enters your location.. The question is, how exactly will this relatively new and relatively unproven technology fulfill those promises?Continue Reading..

12 Big Reasons To Use Proximity Marketing

Colloquialisms are, for the most part, regional.  Sayings and expressions flow in and out of the public zeitgeist faster than the time it takes for a Father to panic on prom night. Even further, most mean different things depending on where you are.  For example; in the south if you order a Coke, the waitress may ask you what color you want.  In the mid-west you ask for a pop (not a soda) and hope for the best.  Up north when you order ‘a dog’, it means coney dog (hot dog covered in onions and chili).  If you order a dog in rural parts of the deep south – you might not like what you get! <jk>
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