Category: Hyperlocal

Hotel Front Desk + Wi-Fi = Context

The typical communications scenario between hotel and guest at any hotel goes something like this. When you enter the hotel, there are a few simple signs telling you what events are going on that day, a shelf full of trifold brochures for places and things located nearby, and the front desk. When you need any real information, you call or go to the front desk. One of the first things most people ask the folks at the front desk is, “how do I get on the Wi-Fi?”
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12 Big Reasons To Use Proximity Marketing

Colloquialisms are, for the most part, regional.  Sayings and expressions flow in and out of the public zeitgeist faster than the time it takes for a Father to panic on prom night. Even further, most mean different things depending on where you are.  For example; in the south if you order a Coke, the waitress may ask you what color you want.  In the mid-west you ask for a pop (not a soda) and hope for the best.  Up north when you order ‘a dog’, it means coney dog (hot dog covered in onions and chili).  If you order a dog in rural parts of the deep south – you might not like what you get! <jk>
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3 Steps To A Successful Mobility Campaign

Mobility isn’t just a motorized wheelchair anymore. 64% of americans have smart phones, and while it’s hard to imagine 60% of the american public agreeing on anything, the ability to access and interact digitally without sitting at a desk appears to be one of them. Those of us old enough to remember a world before smartphones (or cell phones for that matter), have a hard time grasping the magnitude of opportunities this offers us as business people. For example – would you believe me if i told you that 38% of smartphone users conduct banking transactions while at the checkout line at a store?  Or that 39% do so while eating at a restaurant?  

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