Colloquialisms are, for the most part, regional. Sayings and expressions flow in and out of the public zeitgeist faster than the time it takes for a Father to panic on prom night. Even further, most mean different things depending on where you are. For example; in the south if you order a Coke, the waitress may ask you what color you want. In the mid-west you ask for a pop (not a soda) and hope for the best. Up north when you order ‘a dog’, it means coney dog (hot dog covered in onions and chili). If you order a dog in rural parts of the deep south – you might not like what you get! <jk>
No matter what you call it – proximity, hyperlocal, So Lo Mo – it’s here and it’s here to stay. Folks are still trying to determine the best way to use it effectively in their environment, but it’s more a question of WHEN they embrace it rather than IF.
We will talk in more detail in the coming weeks. Until then, here are 12 big reasons why an old phrase is still a hot commodity: