#wifitalks

4 keys to proximity marketing success

Proximity marketing is an amazing way to get ads and information to someone while they are using / enjoying your place of business.  Loyal readers and clients know that our company offers an ad platform that boasts a perpetual connection to your customers.  So, in WiFi user parlance – you get an unobtrusive, relevant message every 15 seconds rather that a one-time splash page.  The mission here is to enhance rather than interrupt a user’s session.  Even with this powerful tool you would be amazed how many times we’ve been asked; “Can I make the messages full screen?”

Well… Yeah… but you may be missing the point.

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Share the sandbox – WiFi & Bluetooth

We CAN all get along

Our history is filled with technology crossroads.  Within my lifetime alone we’ve seen technologies compete for the spotlight – one making the other obsolete.  VHS vs Betamax. Fuel Injector vs Carburetor.  CD vs DAT.  Often times the product that makes it into the public zeitgeist isn’t necessarily better, it simply has something more important to the masses – cost, a feature, size, etc.  However, in most cases technologies that would appear to be competing can actually exist together allowing for the ‘best of class’ pairing.  The location based marketing marketplace is once of those arenas.

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Six Things You Want To Know About Proximity Marketing

Proximity Marketing is all the rage these days, but for the average business owner navigating a new technology it can be daunting.  Suffering from ‘option overload’ is not uncommon, and the question of whether or not to invest the time it will take to traverse a steep learning curve often translates into lack of action.  Life shouldn’t be this hard – and it isn’t really – so here are a few pointers to dispel the rumors.

 
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