#wifitalks

WiFi and the Restaurant Review

Local restaurants live and die by online reviews, which is why Yelp, among others, has a business in the first place. That being the case, one would think that restaurants would go out of their way to make it really quick and easy and convenient for patrons to give them a positive review, but how would they do that?
Continue Reading..

Proximity Marketing: WiFi vs. iBeacon

The idea of “proximity marketing”, or the ability for retailers to target foot traffic with location-specific ads, offers, and other relevant communications, has gained traction over the past few years. That is, the idea has gained traction. Unfortunately, the technology behind the implementation of the idea has not met the enormous expectations associated with the opportunity. The introduction of Apple’s iBeacon technology promised a brave new world of ease of implementation and the physical world version of Google Analytics. But implementing iBeacon systems has left most retailers and integrators feeling less than excited.

Continue Reading..

Showrooming Meets WiFi

Remember Circuit City? Remember HiFiBuys? Maybe you do or maybe you don’t, but either way, we only ask “remember?” because those retail outlets for electronics are gone. Only a few electronics retailers remain, and you can probably only name one or maybe two. When was the last time you were at Best Buy or Radioshack? Exactly our point.
Continue Reading..